When you are making a website, there are a lot of things that you must take into consideration. It is definitely a process that you want to take slow because any mistake could cost you. Not only money but a reputation as well.
Your business might suffer a lot if you do not leave a good impression on consumers. This is especially true since over 75% of them will judge your capability and credibility on your site’s design. The first impression is very important, and you will have a very small amount of time to leave one. On the internet, the user will judge you according to what they can see.
Because of that, we have prepared a list of 10 mistakes that you must avoid at all costs. If you do not, your customers might simply leave without ever giving you a chance. It might seem cruel and unfair, but that is what online business works. So here is what you want to keep an eye on.
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Outdated business information
Do not ever make a mistake of keeping your website’s information out of date. If you do, not only will you miss out on many possible customers, but it might affect your traffic as well. Contact info is also important since it can hurt or boost your search engines ranking.
Everyone who gets an interest in working with you will expect to see professionally displayed and updated info. If they try to contact you through an email or phone number that you no longer use, it will definitely change their mind about your capabilities. It is even worse if they try to visit your office, only to discover that you are no longer there. That is how you lose clients permanently because they will lose any trust in you and your business.
Too much text
Large quantities of text at once will definitely scare the reader away. The Internet works fast, and so do people who use it. They don’t have the time or patience to read through everything that you have to say. They want info that they need, and they want it immediately. Because of this, it is important to always get straight to the point.
That doesn’t mean that long, in-depth articles are out of the question. Only organize them better, and break them into smaller paragraphs. They also need to have marks that will point the reader to them, in case that they are searching a specific information.
There are multiple sites and apps that can help you out with improving your organization. HemingwayApp, for example, will tell you if your sentences are too long or hard to read and understand. It will suggest how to simplify your text and improve it in order to interest the reader.
Another mistake that can cost you visitors, as well as ranking, is having bad images. They can help you out a lot if you post the right ones. However, they also have the power to damage you.
You must resize and optimize them. If you don’t, your website might get slow, which will affect your rank. Also, you must keep the good quality, since your visitors might go away if you post too many bad images. That includes bad light, blurriness, and alike.
Fixing your images is easily done with a lot of different programs and apps. Photoshop is an obvious choice, but you can also use picresize.com if you need to change the size of your image. Try to keep the names relevant to what is on the image, so that a quick Google search will pick up on it.
If for some reason you can’t or don’t want to take images yourself, you can find a lot of them online. Use iStock, Envato, or Creative Market to find them, since they have a lot in stock for such specific use. Alternatively, try searching images by yourself.
Avoid being too aggressive as a salesman
Being too aggressive towards your potential buyers will soon make sure that you don’t have any of them. This does not mean that you should avoid advertising completely. Only keep it on a reasonable level. Nobody wants for you to push your products in their face constantly, and it can drive people away. Interesting and informative content will attract people on its own if you are doing it right.
Things like help articles, tutorials, and a FAQ can go a long way when it comes to explaining things. Those who need it will search for them. Those who don’t will feel more comfortable without something jumping out at them at all times. Valuable content is the most important thing, and if you do this right, your sales will go up as well.
Patience online really is not something that you should expect, or get. When they come to your website, people expect everything to load as soon as possible. 2 seconds are pretty much the limit of their patience, and if they don’t get what they came for, they will give up on it.
Because of that, speeding up your website should also become one of your main concerns. Resizing images was already mentioned as a valid option. Other things that you might do is to remove extra plugins, take advantage of CDNs, and also use browser caching.
Speeding up your website is important to keep your visitors, but also to keep your rank. Slow is simply not tolerable online, and you should remember that.
No call to action
It is true that we said that getting too aggressive as a salesman can drive people away. However, if you don’t have some sort of a call to action, they might not come back either. It is all about balancing it properly.
For example, at the end of your text, you might want to put some sort of small form that people can fill or press. A field where they can type in an email address so that you can update them on new products and development. Or a follow button that will connect to their social media.
Definitely avoid pop-ups, since they will interrupt users while they are reading your content. Instead, give them an option to follow you, and they will if they like what you have got. If not, you won’t change their minds by being pushy.
Posting random content
One of the worst things you can do is to post things that are not relevant to your website. You can’t always please everyone, and some of them will leave, never to return. However, you must pick your thing, and stick to it. If your website is too ‘colorful’, then nobody will know if they can even find what they need on it.
Sticking to your subject will rank you high on a search engine. It will also make people count on your website whenever they need something related to that particular subject or industry. That way, you can cover more of the topic, and you can do it better.
And if you feel like your website is too limiting for your taste, you can always create another branch. This one can follow up on a different sort of thing, that may or may not be relevant to the first website. It is a good way to outline what you will cover. Users will know what to expect, and where to find it.
Missing out on marketing your content
No matter how good your content is, you won’t get far if nobody is there to see it. People can’t just know about the existence of your website. They need to run into it a couple of times. You want to stay relevant, and to remind people that you exist. To you, your website is your business. To them, it might not be more than a stop along the way.
That is why you must advertise, and the best way to do it currently is through social networks. Social media are currently extremely popular, and pretty much any business uses this. If you do it too, your audience can get extremely large extremely fast.
Another thing that you can use to help you out are tools like HubSpot or Google Analytics. With them, you will easily find the right keywords, as well as the most interesting content that will rank you high on search engines. Do this, and your traffic will go up, as well as the number of customers.
Bad web design
People always judge on first sight, and the sooner you realize that, the better. The most important thing for them is what do they see when they arrive at your website. If it is too complicated, or too amateur-looking, visitors won’t give it a chance. This will also hurt your ranking, and you must avoid as much as possible.
Try not to be too simple, or too serious. Find something in the middle, that will look good, and not overly complicated. A responsive web design is also important to have. That way, your site will adapt to the users’ platform. Visitors might use many different kinds of devices and systems while browsing the web, and you want to remain available and relevant to everyone.
A lot of online builders will allow you to do this, and you can use them for a pretty small amount of money. Some of them are even free. Also, you should also pick a theme, and stay consistent with it. It will create a certain atmosphere that will be your thing, and people will connect it to you.
Not using social media
Social media are where the internet currently lives, and a large majority of people use it all the time. Especially now, when the era of smartphones makes you constantly connected to every one of them. If you want to stay relevant and widen your audience, you must connect it to your website as well.
That way, they will easily keep an eye on what is happening on your site. This is important because users want easy things. They can be extremely grateful if you provide everything for them. It will take extra effort, but it will pay off.
You can use many different website builders to integrate a social media connection into the website. Those who don’t offer them often have plugins or something similar that will allow you to make that connection. Use it, and you will notice the change really soon.
No website is perfect, and everybody makes mistakes. Every step of the way can and probably will test your creativity and capability. But, that is just how it goes. All you can do is research and collect as much data as you can about what to do, and what to avoid.
If you need help choosing your web host, we can recommend HostGator. It is one of the best ones out there, and it is great for both new and experienced users. It is a very affordable option, with great speed, and a lot of useful features that will make your experience easy and enjoyable. Also, its prices are very affordable, especially now, when there is a major discount. If you decide to use this service, you definitely won’t regret it.
You can never know everything, but improving is a process that never stops. You can collect and use this kind of advice to avoid some obvious mistakes, and learn how to deal with more complex issues. Hopefully, it will all work out in time.