The mattress industry is HUGE. There are tons and tons of retailers in the country, and in the world. You can find more than 1000 different brands in the US alone, and each company has various iterations of mattresses, different types, and showrooms everywhere.
Each year as we progress in science, we are learning more and more about the importance of sleep. Everyone knows 8 hours of sleep a night is essential, and we are seeing impacts of this in more and more research studies.
We are not only understanding and learning about sleep on a scientific level–however, but we are also learning about sleep on a personal quantitative level with sleep trackers like Fit Bit, Apple Watches, and sleep apps that tell us how well we sleep, and how much we sleep. Sleep can drastically affect the quality of your living, your mood, and your energy levels.
Maybe you don’t want to work out because you’re not getting enough sleep. Or maybe, your work performance is not up to par since you can’t make it a whole night without restless turning. Whatever, the case, sleep affects everyone. And your mattress is the #1 factor that effects your sleep.
This means more and more people are investing into high quality mattresses. It also means that the consumer–you, are getting more educated when it comes to choosing mattresses. Instead of going into a retail store and being “sold to” or checking out a limited selection, consumers are turning to online where they can do their own research and find their own perfect mattress.
That brings us to our next point, why should you shop online?
Why Shop for a Mattress Online?
When you visit the local mattress shop, Costco, or any other retail store, you are only viewing a small portion of the mattresses that are available. Most of the time, stores have deals with mattress manufacturers which means that they are biased when telling you about products, and they always want to sell you the most expensive one.
Additionally, a lot of these retail stores are selling older brands, and not the most innovative ones that are selling exclusively online. The real kicker is that each time you go to the store you’re only able to view a small selection before you’re worn out and just want to go home.
I can’t be the only one who hates being sold to constantly can I? There’s nothing worse than going into a store, getting aggressively greeted by some superficial salesman and then being directed to some random mattress that he wants to sell you. How did he get to this mattress? Is it really a good mattress? These are all questions you’ll probably consider.
Convenience + Ease of Research
Shopping online is simply less of a hassle, and its more convenient. When you go into a mattress store, you feel pressured to make a decision right away due to a limited time offer or a pushy salesman who wants to make a commission.
When shopping online, you have the luxury of taking your time to consider your purchase. Maybe you find a mattress you like, but you want to consider it for a few days to make sure you’re getting the right mattress. If you have special needs, perhaps you can do more research to find the best mattress for a side sleeper, stomach sleeper, and so on.
You also can view a lot more mattresses without having to drive around to different stores, getting a better idea of whats out there to fit your needs. Viewing mattress online is also beneficial since you can easily compare mattresses in real time seeing pros and cons, and that’s one reason we’ve created articles comparing mattresses here on our site. You can research mattresses with your partner, or whoever you’re sleeping with. Sometimes this is not possible in a retail location, if you both have to work.
When you buy a mattress online, you automatically get a 10 to 15 percent discount. The reason being is that these companies can sell to you directly, and since it doesn’t require selling it to a brand retailer, the company can sell the mattress cheaper and retain good margins. This is a win win for you–the consumer, and the mattress company you’re buying from.
Additionally, online, you can often find better deals, using discounts codes and so on.
One of the best reasons to shop online is that a lot of mattress companies understand what it means to buy a mattress online–namely, you can’t “try before you buy”. Except for a lot of companies, you can.
A lot of companies that sell more expensive / premium or mid-tier mattresses let you try their mattress for a month or sometimes more to see if you like it. If you don’t you can just ship it back at the company’s expense.